You've all seen that little turquoise colored giftbox at one point or another right? Tiffany & Co's iconic packaging seriously created a worldwide icon all on its own. From the smallest and most modest of pins, to the daring displays of diamonds and gold, each of Tiffany's products comes carefully tucked in that small square of perfect light blue.



While this can seem fairly simple to most, a brand's packaging can in fact do wonders to promote its story. Everlasting love, romance and sweet smiles circle around the minds of tiffany's million-fold community of buyers. Each of them picturing their own perfect surprise, neatly wrapped into a delicate thought of bliss.



It's no wonder the brand is always remembered when special occasions arise. Though despite this, Tiffany's presence in Southeast Asia could be a little better compared to their same-level competitors like Cartier, LV or YSL. Their online presence on the other hand, is spectacular. The brand showcases all their jewelry in reality-defying resolution. I myself have no idea how they take such sharp photos of their items.

This may be more of a ranting monologue than anything else, but lately I've been wanting to go back and take a look at some of their newer collections. I especially love those oddly shaped vase designs by Elsa Peretti. The ones that Tiffany turned into necklace pendants. Oh, and the jewelry lines they made via collaboration with Paloma Picasso, which you have to admit is pretty name-dropping-esque, due to the latter's connection to the famous artist Pablo Picasso. She's brilliant in her own right though, I love the jewelry designs she made for them.